How to keep your brand voice consistent across every social platform
By the Elvz team ·
Your brand voice is how you sound, and it should feel like the same brand on LinkedIn and on TikTok even though the posts look very different. Consistency builds recognition and trust.
Write it down
- Three adjectives that describe how you sound, for example warm, clear and confident
- Words and phrases you always use
- Words you never use
- Two or three example posts you love
Adapt the format, not the personality
LinkedIn posts can be longer and more reflective, TikTok captions shorter and playful. The tone shifts with the platform but the values and vocabulary stay the same.
Check before you publish
Read every post against your voice notes before it goes out. It takes a minute and catches the posts that sound like someone else.
Doing it with Elvz
Remy learns your voice from your website, files and past posts and turns it into a shared brand memory. Quill writes every draft from it, Remy checks drafts before you see them, and your corrections are remembered for next time.
